WEST LONG BRANCH, NJ – September 15, 2010 – Sleep Innovations^®, a market leader in designing and manufacturing advanced foam comfort solutions, is looking to the future with a fresh management team, newly announced Innovation Center and revolutionary comfort products. The combination of these elements position Sleep Innovations^® as a leader within the $24 billion "sleep" industry.

As a proud manufacturer of Made in the USA memory foam pillows, mattress toppers and mattresses, Sleep Innovations^® is committed to creating products that are proven to promote comfort, relaxation and rejuvenation. With breakthrough technology and formulations, Sleep Innovations^®' products have been proven to help reduce sleep disruptors and alleviate pressure points, joint pain and snoring.

"With a talented creative team that is committed to developing the highest quality comfort products, Sleep Innovations^® is positioned for great success," said Michael Thompson, CEO of Sleep Innovations^®. "We have adopted a new philosophy that revolves around the consumer – everything we develop addresses specific needs and pain points. We're listening to what people tell us they need, and creating solutions for them. We believe we've found a winning formula for success."

New Management Team
Sleep Innovations^®' new management team is comprised of industry leaders dedicated to delivering value, the highest quality and comfort solutions to consumers. Pooled from various CPG backgrounds and industries, together this leadership team is forming a fresh direction and brand message. The combined talents and experiences of these individuals is steering the way for advanced innovation, creativity and future success for Sleep Innovations^®.

The Innovation Center
Sleep Innovations^®' newly announced Innovation Center is aptly named EOS after the Greek Goddess of Dawn. Located adjacent to the company's headquarters in West Long Branch, New Jersey, EOS will serve as the hub of new product creation and development. Led by Mike Loomis, Sleep Innovations^®' vice president of business and product development, the EOS' 8,000 square foot facility is specifically designed to foster creativity. EOS houses 24 full-time employees who are focused on creating revolutionary comfort products. The team's diverse backgrounds – including marketing, industrial & fashion design and product management – make it a center of creativity and innovative thinking.

Revolutionary Products
Extending into new segments, Sleep Innovations^® is introducing a line of new innovative comfort products in the fall of 2010. This marks the company's shift to a CPG strategy. Building on the success of their innovative products for the bedroom, Sleep Innovations^® is expending in three new categories: Back-to-School, Maternity and Travel. To reinforce their commitment to deliver products, proven to promote comfort, relaxation and rejuvenation – Sleep Innovations^® rigorously performs clinical and consumer testing. Partnering with sleep science experts, conducting best-in-class testing, all with a consumer-centric focus, Sleep Innovations^® is dedicated to delivering comfort to all aspects of the consumer's life.

About Sleep Innovations^®
Sleep Innovations^® is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced, memory foam products, including pillows, mattress toppers and mattresses. Through extensive clinical testing, Sleep Innovations^® has found that its foam solutions help to improve the quality of its consumers' lives through better sleep. For more information, visit www.sleepinnovations.com.